The Cream of the Crop Auction

The drinks lover's Christmas sorted: one-of-a-kind lots at the Cream of the Crop charity online auction.

Auction begins 14 Nov 2021
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Rare bottles and bespoke hospitality experiences are being auctioned, with proceeds going to support The Drinks Trust charity to help those in need in the drinks industry.

From Sunday 14 November to Tuesday 23 November don’t miss the chance to snap up money-can’t-buy experiences and rare bottles to wow the drinks connoisseur in your life at the first annual auction hosted by The Drinks Trust in partnership with Whisky.Auction.

From private distillery tours to Martini masterclasses and sought-after vintages, there’s something to satisfy the most discerning of drinkers and, what’s more, each purchase will help a good cause, with proceeds going to The Drinks Trust, supporting the UK hospitality sector.

Did you know, in 2020 over 660,000 people in the hospitality & drinks industry lost their jobs? So if you want to secure a money-can't-buy experience or rare bottle, whether you wish to keep it for yourself or gift it this Christmas, it's entirely up to you. Either way, you still get the feel-good factor knowing the money you spend will go towards helping those less fortunate so get ready to place your bids!


Lots include:

For the Cognac connoisseur: Frapin Millésime 1990 27 Years Old

This rare, aged Cognac comes from one of France’s leading producers, Frapin. It’s a single vineyard selection, with the grapes picked from Frapin's Les Gabloteaux vineyard. Rich and sumptuous it has fruity aromas of apricot, mango and orange with floral notes dominated by jasmine, complemented by hints of liquorice and toasted nuts.


For the fizz fanatic: A Methuselah of Moët Impérial

Go big or go home this Christmas with a Methuselah of this iconic Champagne - that’s the equivalent of eight regular bottles! A show-stopper to share with the family.

For the gourmand: Dinner for two people at Cabotte restaurant with wine

Cabotte Wine Bar & Restaurant, founded by two Master Sommeliers with extensive London restaurant experience, promises exquisite French cuisine paired with a unique wine list brimming with beautiful classics and interesting rarities from the Burgundy wine region. Enjoy traditional dishes and modern twists, all showcasing the finest, seasonal ingredients, paired with a stunning selection of Burgundy wines. 

No.3 Gin

For the Bond wannabe: No.3 Gin Martini Masterclass at Berry bros. & Rudd

Shaken, stirred, dry, dirty or perfect? The Martini is an undisputed classic of the cocktail bar, but ordering the right one can be a minefield. Treat someone to this masterclass for Christmas and give them the suave cocktail-ordering-confidence of a secret agent for life!

For the wine and cricket fan: a case of ‘Tuffers' Tipple’ Wines - all signed by cricketing legend Phil Tufnell

Phil fell in love with wine over 30 years ago, on his first Ashes trip to Australia with England and has delighted in creating his own collection of bespoke tipples. Ranging from a delectable Tempranillo from Spain and a flavourful French duo of a Sauvignon Blanc and GSM which are ideal for everyday drinking, to the super-premium Shiraz and Sauvignon Blanc from the esteemed Margaret River region of Australia and a luxurious English Bacchus hailing from New Hall Vineyard in Chelmsford.


For someone very special: A two-night stay in Suffolk with Adnams, including a private distillery tour, wine tasting and dinner

A once-in-a-lifetime experience for two from Adnams, leading independent brewer, distiller and wine merchant based on the Suffolk coast. Enjoy two night’s stay at the luxurious Swan hotel, take a private tour of the Adnams distillery (home of their award-winning gin, vodka and whiskies) and indulge in a dinner accompanied by a tasting from Adnams’ carefully-curated range of wines. 

The online preview of all lots will go live on Wednesday 10 November.

Drinks Trust

The Drinks Trust (Registered Charity No.1023376) is the community organisation for the drinks industry, offering support and services to help its community thrive, to upskill, to broaden their knowledge, to network and learn from one another. It will also be there to support them in challenging times, with wellbeing and financial assistance.

Throughout the pandemic, The Drinks Trust has continued to provide individuals with financial support, mental health services and vocational development, ensuring that the UK trade is able to build back better and continue as one of the world’s most illustrious hospitality scenes.

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