COVID-19 Update


When we realised that our friends and colleagues in the drinks trade needed our support now more than ever we decided to use our April auction that ended on Tuesday 14 April, to raise money for drinks industry charity The Drinks Trust. We are delighted to announce that over 450 lots were donated by members of the industry and a total of over £104,000 was raised.

With demand for its services at an all-time high, The Drinks Trust needs all the support it can get to help individuals in the drinks industry who are suffering from the impact of the coronavirus.

The hospitality industry was among the first to be affected. Social distancing has meant that many bars and restaurants were forced to lay off staff from the first weeks of the Covid-19 pandemic. The Drinks Trust (formerly The Benevolent established in 1886) is a charity set up to support anyone in the drinks industry through challenging times and that’s why we feel they are a worthy beneficiary for anything we can do to help.

We collected donations from drinks companies and individuals from across the industry to raise as much money as we could. All proceeds, including buyers’ commission, went to The Drinks Trust (Registered Charity number 1023376).

We’d like to thank everyone who has donated to the auction and bidders world-wide who helped us support the bar teams to whom, as a community of drinks lovers, we owe so much.

About The Drinks Trust (Registered Charity number 1023376)

Since 1886, The Drinks Trust (formerly The Benevolent) has provided care and support to the people who form the UK drinks industry workforce, both past and present. The Drinks Trust is run by drinks industry professionals, funded by drinks industry partners and supported by thousands of drinks industry fundraisers, volunteers and contributors.

In these turbulent times The Drinks Trust is working hard to ensure that vital support is given to the people of our industry, and that the most vulnerable are able to access the services they require.

The ‘Your Round – Our Drinks Industry’ fundraising initiative will raise much needed revenues to deliver a financial support scheme to drinks industry individuals who have lost their employment and income, as well as increased well-being services via our helpline. Additionally, the Trust will continue to support existing beneficiaries, delivering over £30,000 a month in support to over 350 vulnerable members of our industry.

Thank you for your support.

See the results of the amazing bottles that have already been donated to raise funds for this charity.



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