Lot 117519
Dewar's 12 Year Old Global Public Relations Toolkit
soon
chance!
£6
£1
Lot 117519
£6
£1
Dewar's 12 Year Old Global Public Relations Toolkit, a long story in every drop. The over all brand strategy campaign and growth in the whisky market for Dewar's, complete with a pen and CD/USB of all visual templates for the campaign.
Contents:
Introduction
Communications Objective
Communications Strategy
Key Messages
Target Market
Press Information
Question and Answer Section
Media Angles
Media Targeting
Evaluation Template
Please see images for condition. Note general wear.
The Whisky.Auction team has inspected this lot and found it to be suitable for sale. However, please note the absence of a condition statement does not imply that this lot is in perfect condition or free from wear and tear, imperfections or the effects of ageing.