Ended 26 October 2021
Dewar's 12 Year Old Global Public Relations Toolkit
Dewar's 12 Year Old Global Public Relations Toolkit  Dewar's 12 Year Old Global Public Relations Toolkit  Dewar's 12 Year Old Global Public Relations Toolkit
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Lot 117519

Dewar's 12 Year Old Global Public Relations Toolkit

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Starting Bid£1
Current Bid

£6

Starting Bid

£1

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Current Bid £6
Starting Bid £1
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Winning Bid £6
Watchers 4
Bidders 2

Currency Estimate

EUR €7.20

Lot Information

Dewar's

Book

Scotland

Dewar's

Dewar's Auction

Books Auction

Memorabilia Auction

Description

Dewar's 12 Year Old Global Public Relations Toolkit, a long story in every drop. The over all brand strategy campaign and growth in the whisky market for Dewar's, complete with a pen and CD/USB of all visual templates for the campaign.

Contents:

Introduction

Communications Objective

Communications Strategy

Key Messages

Target Market

Press Information

Question and Answer Section

Media Angles

Media Targeting

Evaluation Template

This Dewar's 12 Year Old Global Public Relations Toolkit sold at our online auction for £6

Condition

Please see images for condition. Note general wear.

The Whisky.Auction team has inspected this lot and found it to be suitable for sale. However, please note the absence of a condition statement does not imply that this lot is in perfect condition or free from wear and tear, imperfections or the effects of ageing.

Approx. shipping weight

3kg
Delivery charges

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