The Cream of the Crop Auction 2022

The drinks industry’s annual charity auction of the rare & exclusive is back. A unique Christmas gift buying experience from Cream of the Crop’s charity online auction.

Rare bottles and bespoke hospitality experiences were auctioned in 2022 with proceeds going to support The Drinks Trust charity to help those in need in the drinks industry.

Generous buyers had the chance to snap up money-can’t-buy experiences and rare bottles to wow any drinks connoisseur at the second annual auction hosted by The Drinks Trust in partnership with Whisky.Auction.

Bidding With Purpose

The auction had one distinct goal, to support and help the drinks and hospitality workforce through an exceedingly difficult period, by raising money for The Drinks Trust Emergency Energy Crisis Initiative.

Something for Everyone

It was an opportunity for collectors and enthusiasts to source rare and exclusive bottles not found elsewhere. It was also chance to buy unique Christmas gifts whilst doing good by supporting those struggling in the drinks industry workforce.

Profits raised from The Cream of the Crop Auction have gone towards supporting The Drinks Trust Emergency Energy Crisis, with the aim to provide a £350 grant per beneficiary. This grant will help industry workers in fuel poverty to heat and power their home for up to 12 weeks.

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