The Cream of the Crop Auction 2022

The drinks industry’s annual charity auction of the rare & exclusive is back. A unique Christmas gift buying experience from Cream of the Crop’s charity online auction.

Announcement 06 Dec 2022
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Rare bottles and bespoke hospitality experiences are being auctioned, with proceeds going to support The Drinks Trust charity to help those in need in the drinks industry.

Don’t miss the chance to snap up money-can’t-buy experiences and rare bottles to wow the drinks connoisseur in your life at the second annual auction hosted by The Drinks Trust in partnership with Whisky.Auction.

Unique Christmas Gifts

Bid in The Cream of the Crop Auction online auction of rare and exclusive bottles and money can’t buy experiences.

Bid With Purpose

It has one distinct goal, to support and help the drinks and hospitality workforce through an exceedingly difficult period, by raising money for The Drinks Trust Emergency Energy Crisis Initiative.

Something for Everyone

This is a rare opportunity for collectors and enthusiasts to source rare and exclusive bottles not found elsewhere. It is also chance to buy unique Christmas gifts whilst doing good by supporting those struggling in the drinks industry workforce.

Profits raised from The Cream of the Crop Auction will go towards supporting The Drinks Trust Emergency Energy Crisis, with the aim to provide a £350 grant per beneficiary. This grant will help industry workers in fuel poverty to heat and power their home for up to 12 weeks.

Preview wine lots on Wednesday 9 November 2022.

Preview spirits lots on Wednesday 23 November 2022.

Drinks Trust

The Drinks Trust (Registered Charity No.1023376) is the community organisation for the drinks industry, offering support and services to help its community thrive, to upskill, to broaden their knowledge, to network and learn from one another. It will also be there to support them in challenging times, with wellbeing and financial assistance.

Throughout the pandemic, The Drinks Trust has continued to provide individuals with financial support, mental health services and vocational development, ensuring that the UK trade is able to build back better and continue as one of the world’s most illustrious hospitality scenes.

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