Beefeater Crown Jewel Coronation Edition Charity Auction

Beefeater has given a royal touch to the pinnacle of its gin collection with a 9 carat solid gold label embellished with a precious ruby.
100% of proceeds raised will be donated to the Drinks Trust charity.

Only one bottle featuring a commemorative label was sold to mark the occasion and to raise much needed funds for The Drinks Trust Charity.

The label was designed and specially created by world-renowned London based goldsmiths and silversmiths, Royal Warrant holder Thomas Lyte. It was made from solid 9 carat gold and embellished with a precious ruby, honouring the long time affinity of the brand with the Yeoman Warders of the Tower of London and celebrating the crowning of the new monarch.

The bottle carries the all important official hallmark to certify the quality of the gold, one of the first to feature the new king’s commemorative mark, guaranteeing the provenance and confirming all legal standards of purity and fineness were upheld to the highest standards.

All proceeds from the Beefeater Crown Royal Charity Auction are to raise funds for The Drinks Trust.

The Drinks Trust (Registered Charity No.1023376) is the community organisation for the drinks industry, offering support and services to help its community thrive, to upskill, to broaden their knowledge, to network and learn from one another. It will also be there to support them in challenging times, with wellbeing and financial assistance.

Following the pandemic, The Drinks Trust has continued to provide individuals with financial support, mental health services and vocational development, ensuring that the UK trade is able to build back better and continue as one of the world’s most illustrious hospitality scenes.

The online auction for Beefeater Crown Jewel was held in June 2023.

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